French Connection's From Sketch to Store Campaign is a very literal concept with a unique final outcome. The idea demonstrates how all clothing is designed in a simple sketch and then transformed into a beautiful garment that reflects the initial drawing.
Personally, I think this a unique campaign that oozes originality and edge for a high street store. What do you think?
Click the link to watch the quirky campaign video: https://www.youtube.com/watch?v=Vvtv8T8lQ9c