06 August 2013

From Sketch to Store : French Connection

French Connection's From Sketch to Store Campaign is a very literal concept with a unique final outcome. The idea demonstrates how all clothing is designed in a simple sketch and then transformed into a beautiful garment that reflects the initial drawing.

Personally, I think this a unique campaign that oozes originality and edge for a high street store. What do you think?

Click the link to watch the quirky campaign video:

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