This season we had the great pleasure to be involved in putting together an outdoor fashion show with the team at Quedam Shopping centre in Yeovil. With retailers: M&S, Primark, River Island, Roman, USC, Laura Ashley, New Look, Quiz and Monsoon.
This was no ordinary fashion show - each retailers staff had the experience to model in the show and get involved backstage with our team. We wanted everybody to feel part of the show from retailer to audience and to make it interactive our stylist Emmeline hosted the show commentating on each outfit and how shoppers should wear these styles on which body shapes and colourings.
Something a little different for Yeovil; not only did the audience receive free personal style advice, the team gave away goody bags in return for #summerselfie at our 'tweet board', had a prize draw for a suitcase of 'summer essentials', picnic hamper and much more.
TWEET TWEET! #summerselfie
The show started sunny for the first half until the heavy rain hit hard - but we weren't going to be stopped, even if it flooded backstage! The show went on successfully being undercover until the sun shone again and the audience walked away with a smile
Emmeline & the team preparing backstage
Models from every retailer & our model Thea
Of course, this show wouldn't have been possible without the help of a team of dedicated professionals. We would like to say a huge thank you to:
Antonia & Jo, David & Charlotte, DJ Steve Carpenter, Jack of the fantastic Marquee Hire Co, Western Gazette for some great coverage and everyone who contributed their time and effort in to the event
For more pics and info about Quedam visit:
Images courtesy of Beauhemia